Moroccan citrus, A HISTORIC TRADITION.

The voyage began, as many often do, with the desire to both discover and reveal… worlds meeting in a mutual quest for success. Such was the climate of exploration in the 1960s when Morocco launched its citrus export development strategy. The excellence and powerful awareness of the Moroccan clementine and its commitment to progress and overcoming challenges allowed the Maroc label to position itself among the leaders in international markets.

WHETHER IN CANADA OR THROUGHOUT THE WORLD, TODAY, THE BLACK DIAMOND-SHAPED MAROC LABEL IS THE STANDARD, GUARANTEEING THE ORIGIN AND QUALITY OF THE PRODUCTS THAT BEAR ITS SEAL.

THE REFERENCE WORLDWIDE

For decades, clementines from Morocco have been renowned to be among the best in the world.

IN ORDER TO PRESERVE THIS STRONG NOTORIETY AND TO KEEP OFFERING HIGH QUALITY PRODUCTS, MANY ACTIONS HAVE BEEN DONE TO MAKE CONTINUOUS IMPROVEMENT.

UNEQUALLED QUALITY

Ancestral savoir-faire • Rigorous selection • Incredible taste

PLEASURE

Delicious • Juicy • Perfect flavour balance • Health

AUTHENTICITY

Moroccan sun • Rich soil • Historic cultivation traditions

ORIGINALITY

Taste reference • New recipes

GENEROSITY

Competitive offer • Generous availability • Abundance of fruit

SIMPLICITY

Easy to transport • Can be enjoyed any time

OUR COMMITMENT

QUALITY AND CERTIFICATION

The black diamond-shaped Maroc label is one of the most recognized brand symbols on the world market of citrus.

As part of continuous improvement of the products quality, the “Maroc vert” program was created. The Maroc’s black diamond reflects the dedication of citrus producers to revitalize the credibility the Maroc label enjoys around the globe and provides a fresh impetus to the never-ending desire to maintain and improve quality.

THE BLACK MAROC SYMBOL IS ONE OF THE BEST KNOWN CITRUS BRANDS IN THE WORLD.

SUSTAINABILITY

WORKING WITH NATURE MEANS PROTECTING NATURE.

We believe favouring more ecological treatment methods, cultivating varieties that are more naturally pest resistant, as well as the use of “friendly” insects to fight ravages done by more virulent crop pests. And yes, we also believe in a balanced, streamlined approach to the use of fertilizers and treatment products when necessary.

TRACEABILITY

Each shipment displays a label indicating the orchard of origin, date of harvesting, packaging, as well as lot number. This total traceability is done by an innovative computer system that can follow and control the fruit, in real time, from production to point of sale, where you decide to buy it.

BEFORE LEAVING MOROCCO, EACH PACK OF MAROC CITRUS FRUIT IS CLEARLY IDENTIFIED.